Part two – I’ve come up with a couple of blogs about taking images, that hopefully may inspire and help small businesses with their photography.
The first blog ( link below ) looked at ideas for photographing products outdoors. This one is about working indoors, and being located in Saddleworth, it’s possible that the weather will not be suitable for scenic backdrops. Also if you are posting images of your products regularly onto an Etsy page or facebook to form an album, it may be that you wish the images to be standard with a similar background. The on location shoots can be good as a wow factor, and then indoor images for cataloguing what you sell.
So working in the ‘studio’ again allows for a range of looks.
All I needed was:
2 sheets of white card, or 1 coloured card and 1 white.
Window light or two standard lamps
A small number of items to photograph ( In this case jewellery made by SJM Designs)
To start with bend a sheet of white card to form an ‘infinity curve’ so background and surface in one go. Place the lights either side of the item or place it in front of a window, make sure you get close-ups of them to fill the image, again to help to keep the high resolution of your final image. Any cropping will reduce the resolution and then online galleries usually reduce it further so producing a poor quality photograph and not showing off your products to their best. I used a white background, and a textured tablecloth underneath the products to give the image more depth. Make sure your image is correctly balanced for the type of light you are using otherwise your white can look yellow or orange and cataloguing will also produce a range of hues which will be noticeable in an album as you scroll through.
These items could also look good on a black or dark coloured background but ensure that they are lit well so that they don’t loose detail to the background. In trying different ideas out in the ‘studio’ I also came up with placing them on a mirror which worked well.
Another option trialled was using a model.
In these days of the internet and easy access of selling on ebay, Etsy, facebook etc, your products really need to stand out from the crowd to be noticed – good images will help you to achieve this. Iphones etc have increasingly different apps that can be used giving a whole range of looks but are unlikely to give low depth of field, so giving the background a blur and giving that real wow factor to your products. Investing in quality images and consultancy advice by a Professional Photographer is likely give you the edge over your competitors.
Images taken by Jude Gidney Photography for the Cake Whisk as featured in Wedding Cakes magazine on more than two occasions.