If you are a professional business and want to attract clients to your website and service you want your website images to look as professional as possible.
As a business, you will have a marketing budget, and a percentage of that will go on ensuring that your website and leaflets/literature reflect your professionalism. To ensure professional looking images, lighting and quality of your images are paramount. An iphone or ipad doesn’t have the ability to capture either of these. Use an SLR camera, you may need a variety of lenses depending on what you are photographing, possibly lighting gear and a make-shift studio and reflectors.
Think about what image you want to give of your products or service. The background of the image can also give an atmosphere to the site, see the ‘Saddleworth-made’ jewellery images below – not only do they show off the pieces but can you smell the grass, hear the lambs bleating? See how the atmosphere changes when the jewelley is photographed on a mirror or other background.
Composition can show energy – see the first image in this blog, bursting with energy, doesn’t that make you want to stretch?
Images on your website are all part of telling and showing the general public what you do. They can be labelled in the background of your website, and so found easily if people are searching for a certain term, as well as your website when people are searching for a service or product in particular. With your website you are wanting to encourage people to view it, to find more about yourself, and to give the right impression, and depending on your images, this will tell a lot about your business and style.
Give me a ring to talk more about your photography, and how I can help on 07759 599134.