This is an interview that was conducted through twitter – hence the use of 140 characters or less in the answers and any grammatical errors. This is based on ‘Witter’ as published in the Sunday Times Magazine.
Twinterview with Emma Stelfox of Emma Bakes Cupcakes
“Baking is chemistry, everything has to be in the right proportions to work.”
- What do you sell/what service do you provide? I make bespoke cupcakes for any occasion.
- How long has your business been in operation? For a year.
- What is unique about your business? I specialise in making cupcakes. I am a perfectionist and like to make sure the recipe is just right, and they look and taste amazing.
- What has been your strangest request for a cake? I was once asked to make busty boobs for a 40th – they turned out to be fantastic – I really enjoyed it.
- When did you realise that you were good at baking cakes? I’ve baked from being tiny, with Grandparents, Mum, all my family are bakers. I stood on a chair next to them cooking.
- How many cupcakes have you made since you’ve started? Ooh. a good few thousand, at least 2-3 this year.
- You were once married to Paul Weller. What was that like? Ha ha, Yes I was! Mark (husband) was once in a Jam tribute band. He’s now in a local acoustic duo called Spark.
- Have you ever made cakes for anyone famous, apart from Paul Weller of course? Not since I’ve set the business up, but in the past my ex-partner was in the Human League -I’ve made him cupcakes.
- So you have a history in the Music Industry – tell me more…I used to work in a recording studio in the 90’s when Manchester was booming, and it was a really good time to meet people.
- Who? Inspiral Carpets, Verve, K-Klass, N-Trance, Oasis, so a good mix of Manchester Indie bands and dance bands – a really good time of my life.
- Where you there until you started your business? No, I worked there for 4 years then worked abroad doing bar work & singing
- Do you still sing? Yes, I sing sometimes with Mark’s band & I hope to start gigging again regularly when my son gets a bit older.
- Can you think of anything funny or unusual that’s happened with your business? Doing my 1st xmas fair, before I had the proper equipment. Working with my little hand mixer for 2 days solid, nearly killed me! But sold out in an hour!
- What are you working on at the moment? I’ve just made some low sugar cakes, which was a challenge. Baking is chemistry, everything has to be in the right proportions to work. Next job is cakes for a dance studios 1st birthday – cakes for all the customers!